This is a uni project where I made a visual identity for a new fictitious café concept.
The café is called "Varmen", which is Norwegian for "The Warmth". Key elements in the café are warm, cozy and cabin-like environments with a personal feeling to it.
The main feature of the café is an indoor campfire where you can roast marshmallows.
My goal was to reflect these elements with the visual identiy, yet still have a modern and clean feel over it. Here's a small selection of the project: