New visual identity and web design for Kvass – a Norwegian software company that delivers a wide range of digital solutions to the real estate industry.
While expanding their company, Kvass were in need of a coherent, new visual identity. Their former branding lacked structure and character. Additionally, Kvass didn't stand out from their competitors with a bland "corporate-safe" blue and white colour palette.
I challenged Kvass with a friendly and colourful approach, while still maintaining a sophisticated business-to-business look.
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/739ac7ac-a5b5-4472-bda1-3a99c572dbfc_rw_3840.png?h=b28a7c3c550475f8aae4224626da8c04)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/affd78dc-f550-401f-8912-552ef88aa0de_rw_1920.png?h=c8837b97968cded44d3e483b5ab17ccc)
With branding, it's crucial to be recognisable and memorable. Considering Kvass has a wide range of digital solutions, it proved challenging to visualise their entire platform in a simple matter.
Kvass stands out by consolidating all digital solutions in one place. Additionally, it's super easy to create your own real estate website: Input: Upload text, graphics and photos. Output: A finished website.
I illustrated both of these core selling points with a funnel icon – a key element in the new visual identity. This versatile icon can visualise their solutions, their easy user experience (input → output) and provide extra information as a speech bubble. But most importantly, it makes Kvass recognisable at a glance, without even seeing the logo first.
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/a6c85fde-f9d1-41b7-bb2d-772f9da1ad8e_rw_3840.png?h=813f78812f2e7403e8fcd264535f23b7)
The visual identity is designed in a way to remain creative throughout its lifespan. The profile thus serves as a versatile toolbox. Utilising various graphic elements, a distinctive font and a colorful palette, it's easy to expand the creative Kvass universe.
The new identity is friendly, balanced and at the same time – full of character.
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/97090ec9-bb6a-413a-bab0-d0fd60016c3e_rw_1920.png?h=289fc32f7f48438ca39c0e2a63cf78d4)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/e3c50445-1a12-4862-b9e0-29fc5a0745b8_rw_3840.png?h=908a0382de90fe73fe6f939d004cd32e)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/2bd3d219-5f61-4d31-8948-bbe2817dacc7_rw_1920.png?h=7f2d075640ff3cc8a1ff973ba866c4f5)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/127d4d19-60e3-4ca8-8c7f-3b8b675e9955_rw_3840.png?h=da7b34666feab191318bc232a7e77cde)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/a6c18db8-ca55-474c-bab4-b6fc0213f58c_rw_3840.png?h=352a921d66bf29172a7f9a4ce7cd22e9)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/7804a190-0e87-4412-8a95-d879ffeef2e1_rw_3840.png?h=c33a20bb56d2d75e8eef2517c0be7c26)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/c15b69e6-6a04-40eb-921e-ec77f0141776_rw_3840.png?h=29abccd432a9c9182231024bf172d6f5)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/c2e01d1d-62f4-4fc0-95cc-70ca20c520c9_rw_3840.png?h=951d0e56c8b7928efabd02ea37c9bb8c)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/b7252a78-a47c-4af5-96e3-d48a3bd2a5f6_rw_3840.png?h=e0a3b60bb761ae85efb8e2eedefba060)
Their old website and visual identity:
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/0adc3f5a-f234-4288-9c0a-6d8ee6d23f10_rw_1920.png?h=fae8b031e7fafc1326b7daad4a657817)
![](https://cdn.myportfolio.com/e68f6d21fdf3436c1682a97fe9517ad4/01699270-4981-480a-ab47-f672dd05bbe4_rw_1920.png?h=a36a7006daa15147523c0eca1a162778)